Division 01

Craftsmanship

The same exacting standards for ten years.

It all began with a bakery that opened in Amiens in 2016, and a course set from day one: no compromise on ingredients or on production methods. Ten years later, the division has grown without straying from that course, true to its values and its standards.

Today, the Craftsmanship division brings together four La Bonne Baguette · La Pétrie bakery-patisseries in Amiens, Rivery and Saleux, as well as the Daniel sandwich shop. Everything is made in-house, in our own bakehouses: carefully selected flours, PDO Poitou-Charentes butter, long fermentation and skilled hands.

Quality recognised by the profession

  • 20233rd Best Butter Croissant in France
  • 2023Best Croissant in Hauts-de-France
  • Several timesBest Croissant in the Somme
  • Several timesBest Galette des Rois in the Somme

“We never short-change our customers. The same ingredients, the same recipes for ten years.”

Simon Hue, founder of the Simon & Co Group
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